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Business

Pricing Your Offer

Packages, anchors and the sentence you say when someone asks why it costs that much.

9 lessons10 minIntermediate

Overview

Packages, anchors and the sentence you say when someone asks why it costs that much.

  • 9 lessons
  • 10 min
  • Intermediate

Curriculum

3 modules

  1. 1

    What you are selling

    • Package, not a pile of hours9 min
    • Who the price is for9 min
    • What is not included9 min
  2. 2

    Saying the number

    • Anchors and options9 min
    • Discounts you decide in advance9 min
    • The sentence after 'why so much'9 min
  3. 3

    Offer lab

    Includes hands-on lab
    • Write three packages9 min
    • Pick one to lead with9 min
    • Lab: answer a price objection12 min

Open sources & licenses

This curriculum is an original outline informed by these openly-licensed resources.