Digital Marketing
Marketing Analytics Basics
Read traffic, campaigns and search reports without treating every spike as a success.
9 lessons10 minIntermediate
Overview
Read traffic, campaigns and search reports without treating every spike as a success.
- 9 lessons
- 10 min
- Intermediate
Curriculum
3 modules
- 1
Read a report
- Sessions, users and conversions9 min
- Source and medium without folklore9 min
- A spike is not a story yet9 min
- 2
Campaigns and search
- What a campaign name must include9 min
- Search queries versus pages9 min
- Comparing two periods fairly9 min
- 3
Brief lab
Includes hands-on lab- Pick one metric9 min
- Write what changed9 min
- Lab: a five-line weekly note12 min
Open sources & licenses
This curriculum is an original outline informed by these openly-licensed resources.