Business
Customer Discovery
Interviews that look for the job to be done, not for compliments about your idea.
9 lessons9 minBeginner
Overview
Interviews that look for the job to be done, not for compliments about your idea.
- 9 lessons
- 9 min
- Beginner
Curriculum
3 modules
- 1
The conversation
- The job, not the product pitch9 min
- Questions that ask for a story9 min
- Silence is part of the interview9 min
- 2
What you heard
- Quotes versus your summary9 min
- Patterns across five talks9 min
- Compliments that are not evidence9 min
- 3
Interview lab
Includes hands-on lab- Write eight questions9 min
- Cut the leading ones9 min
- Lab: notes from a practice call14 min
Open sources & licenses
This curriculum is an original outline informed by these openly-licensed resources.